New Vape Products Launching in the UAE Market (2025 Update)
The vape market in the UAE is growing fast, and 2025 is expected to introduce even more new devices and flavors. If you vape or work in the industry, you’ll notice a clear shift toward smarter devices, higher-puff disposables, and stricter rules.
In this guide, you’ll find the latest products coming to the UAE, what’s driving the growth, and the regulations shaping what actually reaches store shelves.
The UAE Vape Market Is Expanding Quickly
The UAE has become one of the strongest vape markets in the Middle East. Recent industry reports show that the regional market is worth over USD 560 million, and the UAE alone accounts for almost 30% of it. Demand continues to rise due to the country’s retail network, disposable income levels, and clear standards for vape products.
One thing is very obvious: disposable vapes dominate the market. In 2024, disposables held more than 80% market share. This trend will continue in 2025, but with more advanced features and stronger safety standards.
Trade shows like World Vape Show Dubai also push the UAE ahead, since many global brands use Dubai as their launch platform for the Middle East.
New Vape Devices Entering the UAE in 2025
High-Puff Disposables
Disposable vapes are still the most popular choice. This year, brands are introducing larger batteries, digital screens, and more consistent flavours.
Some of the new high-puff devices entering the UAE include:
- Vozol Gear Ice / Sweet Control 50,000 – very high puff count with adjustable sweetness.
- Elfbar Join One Ice Kit 25,000 – long battery life and replaceable top pods.
- Tugboat EVO PRO (~15,000 puffs) – adjustable airflow and improved flavour.
- Al Fakher Hypermax 15K – shisha-styled flavours made for UAE preferences.
These products follow UAE rules, including the nicotine limit of 20 mg/ml, strict ingredient restrictions, and approved packaging.
Smarter Disposable Devices
Smart disposable vapes are one of the biggest new trends.
At World Vape Show Dubai 2024, YOOZ introduced a full lineup of “smart” devices:
- LINKX25000 – a high-capacity disposable with a large display
- V5 & V6 pod systems – auto-adjusting settings based on the pod
- LINKX2 – a disposable that pairs with a smartphone app, offering call handling and animations
These devices focus on added convenience, screens, better battery management, and more personalised settings.
New Hybrid & Pod Systems
Global brands are no longer sticking only to disposables. Many are releasing hybrid systems—half disposable, half reusable—to reduce waste and offer more control.
Notable launches include:
- ELF BAR ELFX series – open-pod devices with dual mesh coils and up to 45W power
- ELFBAR GH23000 – triple-mesh performance and adjustable modes
- EW9000 Kit – combines a disposable pod with a magnetic battery base
- LOST MARY MO20000 Pro / OS15000 – high-puff devices with full screen displays
These systems blend the convenience of disposables with the flexibility of pod devices.
UAE-Based and Middle East-Focused Brands
Several brands develop flavours specifically for the Middle East. These often mirror classic shisha-style profiles, which are extremely popular in Dubai and Abu Dhabi.
Examples include:
- Yalla Aura 18,000 – a UAE brand offering premium disposables
- Al Fakher Crown & Hypermax series – from a well-known shisha brand
- Nasty Hooqa – flavours like Double Apple and Grape Mint, made for Middle Eastern palates
These brands highlight how local taste preferences are shaping what gets released.
New E-Liquid Flavors Coming to the UAE
Many manufacturers are expanding flavour ranges in 2025. Popular categories include:
- Fruit and ice blends – very common due to UAE heat
- Shisha-style flavours – double apple, grape mint, lemon mint
- Dessert and creamy flavours – but only those allowed under UAE standards
Important note:
Cinnamon flavours are banned due to ingredient restrictions under UAE.S 5030 standards. Manufacturers have had to remove or reformulate these products.
What Rules New Vape Products Must Follow in the UAE
Before any vape product can launch in the UAE, it must pass strict checks. These rules protect consumers and ensure safer products reach stores.
Here’s what every new product must meet:
Nicotine & Volume Limits
- Max nicotine: 20 mg/ml
- Max tank size: 10 ml
- Max refill bottle size: 50 ml
Banned Ingredients
The UAE prohibits several additives, including:
- Caffeine, taurine
- Vitamins
- Cinnamic compounds (cinnamon-type flavours)
- Certain oils and colour additives
- Toxic or carcinogenic ingredients
Packaging Requirements
Each device must include:
- A health warning covering 50% of the front
- English and Arabic text
- 18+ symbol
- “Not recommended for non-smokers”
- No health claims such as “safe”, “light”, “organic”, “clean”
Certification & Testing
Every device and liquid must go through:
- Battery safety tests
- Leakage tests
- Electrical and environmental compliance
- MoIAT/ECAS certification
- Digital tax stamp registration
This process ensures only verified products enter the UAE market.
New Vape Product Table (2025 Overview)
| Brand | Example Product | Type | Key Features |
| ELFBAR / LOST MARY | ELFX, GH23000, EW9000, MO20000 Pro | Hybrid & disposables | Mesh coils, high puff counts, full displays |
| YOOZ | LINKX25000, LINKX2, V6 | Smart disposables & pods | Screens, app features, dual coil modes |
| Yalla | Aura 18,000 | Disposable | Digital screen, premium design |
| Al Fakher | Hypermax 15K, Crown Pro 12000 | Disposable | Shisha-inspired flavours |
| Vozol Gear | Gear 50,000 / Gear Shisha 40,000 | Disposable | Extremely high puff counts |
| Tugboat | EVO PRO, Hero | Disposable | Adjustable airflow |
| Yuoto | Thanos, XXL | Disposable | Affordable high-flavour options |
Tips for Buying New Vape Products in the UAE
If you’re exploring the newest devices, here are simple things to watch for:
1. Buy from Licensed Shops
Look for clear warnings, tax stamps, and MoIAT compliance marks.
2. Check Nicotine Level
All new products must stay within the 20 mg/ml limit.
3. Be Cautious With Extremely Cheap Prices
Counterfeits are common. If the price is too low, it’s probably not genuine.
4. Look for Safe Packaging
Avoid products that:
- Don’t have Arabic text
- Don’t show health warnings
- Use cartoon designs
- Make health claims
5. Choose Flavours You Enjoy
Shisha-style flavours are very popular in the UAE, especially grape mint, double apple, and mixed fruit ice options.
For Brands: Avoid These Common Launch Mistakes
Many brands fail to enter the UAE market smoothly because of avoidable issues. Here are the top mistakes:
- Using EU/US packaging instead of UAE-required layout
- Bringing in flavours with banned ingredients
- Selling refill bottles larger than 50 ml
- Missing or incorrect health warnings
- Underestimating testing and approval timelines
- Ignoring local demand for shisha-style flavours
Fixing these early helps products get approved faster and gain better market traction.
FAQs
Are high-puff disposable vapes allowed?
Yes, as long as they follow nicotine limits, ingredient rules, testing, and proper certification.
Can I buy vapes online in the UAE?
Yes. Many UAE vape shops offer online ordering with age checks and same-day delivery.
Why did cinnamon flavours disappear?
Cinnamon-type compounds are banned under UAE regulations.
Are smart vapes safe?
Smart features like screens and apps are allowed, but the device still must pass all UAE battery and safety tests.
Why are some global vape models not available in UAE?
Some device designs, liquid formulas, or nicotine levels don’t meet UAE.S 5030 compliance.
Conclusion
The UAE vape market continues to grow, and 2025 is bringing a wave of new products with better features, smarter designs, and more tailored flavours. Disposables remain the top choice, but we’re also seeing stronger interest in hybrid and smart devices.
Whether you’re a vaper or a brand entering the region, focus on quality, safety, and compliance. The UAE has strict rules, but these rules help ensure users get safer, authentic products.
